Wednesday, May 2, 2012

Sound as Social Object. Caroline Drucker of SoundCloud at Share Conference 2

Johnny Jewel's page on SoundCloud.

Besides issues such as open government, decentralisation of the Internet, copyright legislations, and others, sound maybe unexpectedly proclaimed itself as one of the biggest things of Share Conference 2. Share by Night artists played around Belgrade until dawn, trying to prove that point and maybe even bring to exhaustion both speakers and the public of the conference. Apart from this, the question of sound has been brought to the fore by the presence of Caroline Drucker of SoundCloud. Commonly seen as a new MySpace, or YouTube, SoundCloud might be a mixture of all of that, but something else, too.

At her talk, Drucker provided us with a wider perspective on SoundCloud. First of all, as its title already states, SoundCloud is about sound, in fact, not only music, even if music-sharing is its most popular use.

Broadly speaking, SoundCloud has integrated sound capturing, processing, publishing and sharing in a single continuous environment. This interface/studio is now available for mobile devices, too, which has some not immediately apparent consequences. As Drucker pointed out, we have been carrying around sound recording devices for quite some time. In fact, our mobile phones are not just talking devices, and SoundCloud simply yelled it loud with its simple recording app boasting a huge red button which urges you to record something. But, why should we record sounds?

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1 comment:

  1. soundcloud downloads has partnered with leading licensing company Getty Images to simplify music licencing. The new SoundCloud feature allows users to make selected tracks
    available for sync licensing directly within the SoundCloud player, and commercial users to request a license by
    clicking a "license" button on the player. But the opportunity comes at what some will see a high price to artists.

    If a Soundcloud artist chooses to participate, flat fees begin at $99 for web site use to $200 for a one time podcast play on up to $1500 for wider corporate usage. If licensors want a track for an ad or film, they must to call Getty for a quote.